At last an affordable luxury brand, that's ticking all my fashion, beauty and grooming boxes. & Other Stories is H&Ms latest sister brand, the critics are labelling as it's luxury answer, which in retrospect, yes it is. But. If you like brands such as Acne, Marni and Jill Saunders, and find yourself regularly dropping into Cos in BT2 for a gander at all the clothes you wish that will someday fill your closet. & Other Stories is going to be your new favourite online one stop shop.
It's minimal, slightly above the affordable mark, does beautiful designer collaborations and its own in house designed jewellery. Their shoe selection is to die for, what more could a girl ask for? Whats more, following on from H&M ethos and brand vision, they have a strong desire to encourage recycling and eco friendly products. All I hope for is some day, we will get one here in Ireland, as the brand is very specific about sites for retail stores, as they have to have a certain aura to them.
All I can say is, if your looking for scandi-cool with a luxury minimal edge, & Other Stories is the place for you.
*photos found via pinterest*
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