By Lesley Goulding

Tuesday, November 19, 2013

Christmas Run-Up // John Lewis




Christmas Adverts in November, what other way can business gently remind us that christmas is on its way. Year in year out we either see business use the same classic christmas ad, like the renowned Coca Cola advert, or try to change it slightly by using different models in it or a new background tune ( I'm thinking those terrible Pringle advertisements )

Once in a while though, a brand will release a beautifully thought and made christmas ad which they've clearly spent money and time on. I recently saw the John Lewis Christmas ad, titled The Bear and The Hare, and Ill admit firstly I was blown away, and it made me well up.  An absolutely wonderfully made ad, its rememberable, it pulls on your heartstrings and it makes you want to stop into John Lewis.

John Lewis have made a small ad, thats turned into one of the biggest things being discussed in the festive run-up. The ad tells the animated story of how a hare is battling to ensure his friend the bear doesn't miss out on Christmas. I love everything about this ad,  from Lily Allen singing her version Only We Know ( originally by Keane ) to the style of the animation. For my age group it should remind us of Watership Down.

I don't want to talk too much about it, everyone just needs to go watch it if they already haven't! Another quick thing about the ad thats super exciting if you are a fan of hers... Lily Allen has finished maternity leave..
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